The objective was to create a playful yet professional brand identity that reflects Honey Bubbles Soap's focus on using only organic materials. The client sought a fresh, engaging brand that would resonate with their audience.
Deliverables:
Designed a bold, minimalistic logo featuring a cute bee with thick outlines and warm honey-yellow tones.
Developed unique line illustrations to enhance the playful yet natural feel of the brand.
Applied the new brand identity to tote bags and various marketing materials, ensuring consistency across all touchpoints.
Outcome:
The new brand identity increased brand recognition and customer interest, successfully capturing the essence of Honey Bubbles Soap.